What Types of Ads Can I Run on Google? Google Ads Campaign Type Breakdown & Which To Use


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What Types of Ads Can I Run on Google? Google Ads Campaign Type Breakdown & Which To Use


Google ads campaign types and ads

Hello there, marketers! You might be searching for different types of ads on Google and landed on this blog. Whether you are a marketing professional or a business owner, understanding different Google Ad types will help you make the most out of your digital marketing strategy. So, we won’t disappoint you and offer our in-depth insights on Google Ads campaign types. Let’s dive in.

Introduction to Types of Ads on Google

If you didn’t know, let us tell you that the old name of Google Ads was Google AdWords. It’s a digital advertising platform where you create ads to show up in search results, on websites, and on YouTube. By setting bids, you can influence where your ad shows up. However, keep in mind that it’s up to Google’s algorithm to consider your ad’s relevance and other factors.

Google Ads Campaign Types

Choosing the right type of ads depends on your marketing goals. Here’s some detailed information:

Google Search Campaigns

Let’s say a founder goes on Google and searches for “digital marketing services”. So your ad pops up in front of him, and he clicks on it to land on your website. This is what a Search Ad looks like. This is a golden opportunity for your business to advertise your specific services and put them where your prospects are looking for. 

So, how does it work? Well, you bid on relevant keywords related to your offer. When someone searches for that phrase or similar ones, your ad shows up at the top of the search results.

Different Types of Google Search Ads

Responsive Search Ads (RSAs)

You provide multiple headlines, descriptions, and a landing page URL to Google, and it tests the combinations on its own. The purpose of Google’s testing is to find the best-performing ones. So you can optimize your ad spend and maximize your reach.

Call-Only Ads

If you want your prospects to pick up the phone right away, go for a Call-Only Ad. The ads show your phone number so anyone can connect with you immediately. This is great if you want quick sales conversations or rely on phone consultations. 

Dynamic Search Ads (DSAs)

Some websites are constantly changing, so DSAs come in handy for those business owners. Google uses the fresh content of your website to automatically create headlines and descriptions relevant to search queries. Your ads are relevant and fresh, making them a big win for you!

Google Display Campaigns

Google Search Ads are great for getting high-intent leads. But if you want to increase your reach, you can go for Google Display Ads.

These ads show up on mobile apps, websites, and YouTube videos within the Google Display Network (GDN). When you open a website, you might have seen these on the sides or in the middle of the text. Now, you can build brand awareness and show your offering or expertise by using captivating banners or creative visuals.

Different Types of Google Display Ads

Banner Ads

These are the different-sized rectangular ads that you commonly notice on sites. You can include a catchy headline, add your logo, and throw a clear CTA in these ads.

Responsive Display Ads (RDAs)

RDAs are similar to RSAs. You can provide different assets like a logo, images, headlines, and descriptions to Google. Next, Google will work its magic and generate the best combination for your ad space. 

Image Ads

You can easily show your products/services with image ads. Use high-quality image ads to evoke your audience’s emotions. However, it’s better to hire a copywriter if you want to see more conversions. 

Video Campaigns

Videos have immense potential for marketing and bringing in more sales. You can show your product in action or tell your inspirational brand story with powerful, captivating videos.

Google Video Ads lets you place video content across YouTube and other sites within the GDN. Create short, catchy video snippets to get your prospects’ interest and drive more sales with your content.

Different Types of Google Video Ads

Skippable In-Stream Ads

These “kinda annoying” ads appear before, during, or after videos on YouTube. But your ad doesn’t have to be annoying. Since the users can skip it after 5 seconds, make sure your video ad is catchy and delivers the point.

Non-Skippable In-Stream Ads

With these video ads, you can ensure the viewers grasp your complete message before accessing the content they are watching. In this way, you can also deliver high-impact messages effectively.

In-Feed Video Ads

You can use these video ads to seamlessly show in the YouTube feed of your targeted audience. They blend in with organic content and normally include a thumbnail image with a headline and short description. Sometimes, you can watch the muted autoplay of the ad for a few seconds when you hover over the thumbnail.

Bumper Ads

These are unskippable ads that last for 6 seconds or less. You can use these to share teasers, quick brand mentions, or captivating slogans.

Outstream Ads

These video ads are for mobile audiences. However, they don’t appear on YouTube, and you can only see them on partner websites within the GDN. They initially play with the sound off. Anyone who wants to view the full ad can click on it and watch the full video with sound.

Masthead Ads

You must have seen these premium ads automatically playing without sound on the top of your YouTube feed. If you want maximum visibility and need to make an impact within 30 seconds, use engaging visuals. However, these video ads are only available on a reservation basis (through a Google sales representative).

Google Shopping Campaigns

Looking for a way to showcase your amazing products and get them right in front of your customers’ eyes? Well, you can transform your product listings into sales with Google Shopping Campaigns.

If you optimize the campaign well, your product listing can show up in the search results. Then, your potential customers can quickly view the high-quality product image, price, title, and your store’s name. They can click on it and maybe purchase it if they see what they want.

While users can check out the ads on SERPs, Google Shopping Ads are not just limited to that. Customers can also see the product listings on:

Google Shopping Tab: Google’s dedicated shopping platform lets users check out various products filtered and categorized for quick discovery.

Across Partner Websites: Google partners with different websites and shows relevant shopping ads, which means you can get more visibility.

App Campaigns

These campaigns drive engagement or app downloads and can appear on the Google Play Store, search results, YouTube videos, and relevant sites within the GDN. App campaigns are only for those advertisers who have an app. 

You give Google all the creative assets and other information that’s already in your app store listing. This could include screenshots, descriptions, and maybe even a catchy video. Then, you set up the location and budget to show your ads to relevant users.

Different Types of App Campaign Ads

App Installs

With these campaigns, you promote your mobile app. When users click on these ads, they land on your app’s listing within the Play Store, where they can download it. This is an effective way to reach potential users interested in your app.

App Engagement

You can drive the existing users of your app to make a purchase or sign up for a premium service.

Build Pre-registration Hype

Target users with teaser ads to build hype for your upcoming app before it’s launched. Encourage the users to pre-register on the Google Play Store (only for Android).

Choosing the Right Google Ads Campaign

E-commerce: You can choose Performance Max Ads for automated product promotion across different channels. You can also consider Shopping Ads for targeted product listings.

Finance: Use Search Ads to get the attention of users looking for financial products/services. Get more reach and brand visibility with Display Ads, and you can retarget past website visitors.

Travel & Hospitality: Use Display Ads to show hotels or destinations and Search Ads for targeted keywords. As an alternative, you can opt for Video Ads to reveal the travel experience.

Software & Technology: With Display Ads, target relevant sites and use Search Ads for specific software-related searches. If you have a mobile app, you can try App Install Campaigns.

B2B Businesses: Use Display Ads Campaigns to strategically place your ads on sites visited by your preferred decision-makers and Search Ads for targeted industry keywords. To attract clients, you can go for Video ad campaigns, and share thought leadership content.

Final Words

After getting detailed insights on different types of ads on Google and how to choose the right ads campaign, what’s your next move? Will you dive all in or reread this blog for a better understanding? Whatever the case is, make sure to do comprehensive research before running a Google Ads campaign. Good luck!

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