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Google Performance Max

We take care of your marketing so that you can focus on the things that matter most to you – growing your business.

Our Clients

Simply Put

What is a 'Google Performance Max campaign'?

Google Performance Max campaigns are a type of online advertising that allows your ads to appear across Google’s various platforms. This includes places like Google Search, YouTube, Google Maps, and more. The idea is to maximise your ad’s reach and performance by using Google’s advanced technology.

 

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How Do Performance Max Campaigns work within Google's advertising channels?

Performance Max campaigns work by automatically placing your ads across different Google channels. Here’s what happens:

How Are Performance Max Campaigns Different from Other Google Ads Campaigns Such as Search Campaigns?

Performance Max campaigns are different in several ways:

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Performance Max Pro's & Con's​

Google Performance Max campaigns offer a comprehensive and automated way to manage online advertising, leveraging Google’s extensive network and technology to help achieve specific business goals.

Who Should Use Performance Max Campaigns in your google ads account?

Performance Max campaigns can be a good choice for various businesses:

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Pros of PMAX Ads

Cons of PMAX Ads

Performance Max Channels

View Google's breakdown below

Google Ads Search

Google Shopping

Google Display Ads

Google Video Ads

Alternative Campaign Types

Feel like a Google PMAX campaign isn't the right fit?

Explore some more of Google’s campaign types below or get in touch and we’ll make some suggestions for you.

FAQ

Frequently Asked PMAX Questions

Still have questions? Hopefully you’ll find what your looking for below. If not, always feel free to reach out with any questions you may have about anything Google Ads.

What types of business goals are ideal for Performance Max campaigns?

Performance Max campaigns are well-suited for a variety of business goals, including driving online sales, increasing local store visits, customer acquisition, or even promoting app installs. They’re particularly effective for businesses looking to leverage a comprehensive digital presence across Google’s platforms to achieve specific objectives.

How does asset grouping work in Performance Max campaigns?

Asset groups in Performance Max allow you to bundle together different ad elements like images, videos, and text. The system then tests different combinations to find the most effective ones for your goals.

Can I use audience signals in Performance Max campaigns, and how do they work?

Yes, audience signals like customer match lists or specific demographic information for local campaigns can be used can be used. They help guide the Google algorithm towards your ideal target audience, although the system will still seek additional audiences beyond these signals.

Are there specific ad creative requirements for Performance Max?

Yes, Google provides guidelines for creative assets in Performance Max, like recommended image sizes and video lengths. Following these guidelines helps ensure your ads display correctly across different platforms.

How do Performance Max campaigns integrate with my existing marketing strategies?

Performance Max campaigns can complement your existing strategies by filling in gaps and reaching audiences across multiple Google channels, offering a more comprehensive online presence.

What level of reporting and insights does Performance Max offer?

Performance Max provides detailed reporting and insights, including which asset groups and specific ad elements are performing best, along with the channels and audience segments driving the most conversions.

How does Performance Max handle seasonality and special events?

The AI and machine learning in Performance Max can adapt to seasonal trends and special events, adjusting bids and placements to capitalise on these changes in consumer behaviour.

Can I set spending caps or limits within Performance Max campaigns?

Yes, you can set daily or total budget limits for your Performance Max campaigns, giving you control over how much you spend.

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