Google Remarketing Ads

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Simply Put

What is a 'Google Remarketing Campaign'?​

Google Remarketing Ads are targeted ads from your google ads account aimed at users who have previously visited your website or used your mobile app (you can can create remarketing audiences of past users on Google Analytics). These ads appear across the Google Display Network, including websites, apps, and Google Search.


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How Do Remarketing Campaigns Work?

When users visit your website or use your app, a small piece of code (a cookie or a mobile identifier) adds them to a remarketing list that is used within your google ads account.

How Are Remarketing Campaigns Different from Other Google Ads?

Remarketing Ads are specifically targeted at users who have already shown interest in your business.

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Remarketing Ads Pro's & Con's

Who Should Use Google Remarketing Campaigns?

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Pros of Remarketing Ads

Cons of Remarketing Ads

Remarketing Ad Examples

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audible google ads remarketing banner ad

Google Ads Search

Google Shopping

Google Display Ads

Google Video Ads

Alternative Campaign Types

Feel like a Google Remarketing campaign isn't the right fit?

Explore some more of Google’s campaign types below or get in touch and we’ll make some suggestions for you.


Frequently Asked Remarketing Questions

Still have questions? Hopefully you’ll find what your looking for below. If not, always feel free to reach out with any questions you may have about anything Google Ads.

How do I set up a remarketing campaign in Google Ads, and will I need to use Google Tag Manager?

First, add the Google ads tag (remarketing tag) to your website. Then, create a remarketing list in Google Ads and set up a new campaign targeting that list.

Can I segment my remarketing audience for more personalised ads?

Yes, you can create different remarketing lists for various segments of your website visitors, such as those who visited specific pages or abandoned a shopping cart. This can be configured in the audience manager tab within the standard google ads platform.

How can I ensure my remarketing ads aren’t too intrusive?

You can set frequency caps on how often users see your ads and use thoughtful, engaging creatives to make your ads less intrusive. This should also help to extend your ads, by capping your remarketing ad costs per user.

Are there any privacy considerations I should be aware of with remarketing?

Yes, it’s important to follow data privacy laws and regulations, such as GDPR, and ensure your website has a clear privacy policy that addresses remarketing.

What is the difference between standard remarketing and dynamic remarketing?

Standard remarketing shows general ads to past visitors, while dynamic remarketing shows specific products or services that users viewed on your site.

How do I measure the success of my remarketing campaigns?

Track metrics like click-through rates (CTR), conversion rates, and return on ad spend (ROAS) to evaluate the effectiveness of your remarketing campaigns.

Can remarketing ads be used to target app users?

Yes, Google App Campaigns can be used to promote apps on both Android and iOS platforms.

Is there a minimum budget for remarketing campaigns?

No, there’s no minimum budget. You can start with any amount and adjust based on the campaign’s performance.

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