Google Search Ads

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Simply Put

What is a 'Google Search Ad'?

Google Search Ads are special ads that pop up in Google when you search for things. Imagine you want to find a new bike. You go to Google, type “buy new bike,” and you see ads from bike shops. That’s Google Search Ads in action, run by search marketing experts here at Max Convert. This form of digital technology is control completely by the marketer, with the ability to change nearly every aspect of your campaign to get the highest return on ad spend across nearly all marketing platforms.

search ads example on a cartoon ipad with two people looking at the tablet

How Do Google Search Ads Work?

Our Google Ads agency will pick certain words for your google ads account that are important to you, like “bikes” or “games.” These are called keywords. When you search for these keywords on Google, your ads can appear. Here’s what’s cool about it:

How Do Google Search Ads Work?

Our Google Ads agency will pick certain words for your google ads account that are important to you, like “bikes” or “games.” These are called keywords. When you search for these keywords on Google, your ads can appear. Here’s what’s cool about it:

cartoon tablet with two characters standing infront of it in purple

Search Ad Pro's & Con's

Google Search Ads are a world leading technology wen it comes to query based marketing, and are a smart way for businesses to connect with people who are already interested in what they have to offer. This makes the ads more useful for you too, because you see ads related to what you’re actually looking for.

Who Benefits Most from Google Search Ads?

Lots of different businesses use Google Search Ads, especially:

two cartoon characters infront of a cartoon computer depicting google search ads

Pros of Google Search Ads

Cons of Google Search Ads

Search Ad Examples

Google Search
Google example of a search ad on phone screen
Food delivery text in the google search results on iphone

Google Ads Search

Google Shopping

Google Display Ads

Google Video Ads

Alternative Campaign Types

Feel like a Google Search campaign isn't the right fit?

Explore some more of Google’s campaign types below or get in touch and we’ll make some suggestions for you.

FAQ

Frequently Asked Search Ad Questions

Still have questions? Hopefully you’ll find what your looking for below. If not, always feel free to reach out with any questions you may have about anything Google Ads.

How long does it take to see results from Google Search Ads?

Results can be seen almost immediately after your ads start running. However, it may take some time to optimise the ads for the best performance based on results and machine learning.

Can I target my ads to specific locations or times?

Yes, Google Search Ads allows you to target your ads to specific locations and choose the times when your ads are shown.

How do I know which keywords to bid on?

Start by thinking about the words potential customers might use to find your products or services. Google’s Keyword Planner tool can also help identify effective keywords and provide you an estimate of search volume so that you know where to find the most people that are relevant to you.

Is there a minimum budget required for Google Search Ads?

No, there’s technically no minimum budget. You can start with any amount that you’re comfortable with and adjust as you go. For any business with a good amount of budget to spend, we’d suggest using at least $1,000 per month if possible, as this speeds up Google’s machine learning and provides better results, faster.

Can I run multiple ad campaigns at the same time?

Yes, you can run multiple campaigns simultaneously. This is useful for targeting different products, services, or audiences. At max Convert we tend to use multiple campaigns to capture current business goals, whilst also chasing business growth opportunities that you might not have thought about.

How do I measure the success of my ads?

Google Ads provides metrics like click-through rate (CTR), conversion rate, and return on ad spend (ROAS) to help you measure success, although we take this to a much more granular level at Max Convert by tracking and measuring the impact on your website, sales and profit.

Can I make changes to my ad campaign after it's started?

Yes, you can make changes to your campaign at any time, including adjusting your budget, changing keywords, or modifying ad copy. In saying this, we do like to keep things relatively untouched for the first few weeks as this speeds up learning and stops any sort of interruption whilst initial results are generated.

What happens if my ads aren't performing well?

If your ads aren’t performing as expected, consider adjusting your keywords in your ad groups, ad copy, or targeting settings. It’s also helpful to review the ‘Quality Score’ provided by Google to make sure you are ranking high on the first page. Alternatively if you are still stuck, get in touch with us as your trusted digital marketing experts, and we can provide advice or take over entirely if you’d prefer.

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