Google Shopping Ads

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shopping ads

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Simply Put

What are Google Ads Shopping Campaigns?

Google Ads Shopping campaigns are a digital advertising solution for retailers and anyone with an online store. They display products directly in Google search results, complete with images, prices, and store names. These ads also pull information from your Google Merchant Center account, meaning theres multiple angles to attack from.


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How Do Shopping Campaigns Work?

Retailers upload their product catalog to Google Merchant Centre.

How Are Shopping Campaigns Different from Other Google Ads?

Shopping ads are more visual, showing product images and prices.

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Shopping Ad Pro's & Con's​

Who Should Use Google Shopping Campaigns?

Ideal for online and physical retailers looking to promote their products.

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Pros of Google Shopping Ads

Cons of Google Shopping Ads

Shopping Ad Examples​

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Google Ads Search

Google Shopping

Google Display Ads

Google Video Ads

Alternative Campaign Types

Feel like a Google Shopping campaign isn't the right fit?

Explore some more of Google’s campaign types below or get in touch and we’ll make some suggestions for you.


Frequently Asked Shopping Questions

Still have questions? Hopefully you’ll find what your looking for below. If not, always feel free to reach out with any questions you may have about anything Google Ads.

What are the key requirements when starting Google Shopping ads work?

You need to have a Google Merchant Centre account with your product data uploaded, and then link it to your Google Ads account.

How does Google decide which Shopping ads to show to users?

Google uses factors like the relevance of your product listing, bid amount, and the quality of your product data to determine which ads to display.

Can I choose specific products to advertise in my Shopping campaign?

Yes, you can select or exclude particular products from your campaign within the Google Ads interface.

Are there any specific image guidelines for Shopping ads?

Yes, Google provides specific guidelines for images, including quality, size, and format requirements, to ensure they display effectively in ads.

How is the success of Shopping campaigns measured?

Success can be tracked through metrics like click-through rates, conversion rates, and overall sales generated from the ads.

Is it possible to target Shopping ads geographically?

Yes, you can set geographic targets for your Shopping campaigns to focus on specific markets or regions.

How does budgeting work for Shopping campaigns?

You set a daily budget for your campaign, and you’ll be charged based on the cost-per-click model.

Yes, Shopping ads can also appear on other Google services like Google Images, and partner websites in the Google Display Network.

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