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Google Video Ads

We take care of your Google Ads account so that you can focus on the things that matter most to you – growing your business.

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Our Clients

Simply Put

What are 'Google Video Ad Campaigns'?

Google Video Ads are advertisements that appear in video format, primarily on YouTube, but also across various other websites and apps in the Google Display Network. They can range from short clips that play before a video to longer, skippable advertisements. Similarly, there are in feed video ads that are found on the Youtube feed and not within actual video content.

 

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How Do Video Campaigns Work?

Advertisers create video content and set up campaigns in Google Ads that are then shown on the Youtube search results and Google Video Partners sites.

How Are Video Campaigns Different from Other Google Ads?

Video ads are dynamic and engaging, using audio and visual elements to capture attention.

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Video Ad Pro's & Con's​

Google Search Ads are a world leading technology wen it comes to query based marketing, and are a smart way for businesses to connect with people who are already interested in what they have to offer. This makes the ads more useful for you too, because you see ads related to what you’re actually looking for.

Who Should Use Google Video Campaigns?

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Pros of Video Ads

Cons of Video Ads

Video Ad Examples​

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Google Ads Search

Google Shopping

Google Display Ads

Google Video Ads

Alternative Campaign Types

Feel like a Google Video campaign isn't the right fit?

Explore some more of Google’s campaign types below or get in touch and we’ll make some suggestions for you.

FAQ

Frequently Asked Video Questions

Still have questions? Hopefully you’ll find what your looking for below. If not, always feel free to reach out with any questions you may have about anything Google Ads.

What are the best practices for creating effective video ads?

Focus on creating engaging, high-quality content. Start with a strong hook to capture interest, keep the message clear, and include a compelling call-to-action.

How long should my video ad be?

It depends on your goals and the ad format. Skippable ads should get the message across quickly, ideally in the first 5-10 seconds. Non-skippable ads are typically 15-20 seconds long.

Can I choose specific YouTube channels or videos for my ads to appear on?

Yes, you can target specific YouTube channels or videos for your ads, allowing for more precise placement and audience targeting.

How do I track the success of my video ads?

Google Ads provides metrics like view count, view rate, and clicks, which can help you assess the performance of your video ads.

What types of video ads can I run on YouTube?

There are several types, including TrueView in-stream ads (skippable and non-skippable), TrueView discovery ads, bumper ads, and overlay ads.

Is there a minimum budget required for video ads?

No, there’s no minimum budget for video ads. You can start with any amount and adjust based on the performance of your campaign, although we to tend to advise a minimum spend of $1k monthly for larger clients.

Can video ads be targeted based on user interests or search history?

Yes, Google Ads allows you to target your video ads based on user interests, search history, and other demographic information.

How effective are video ads for small or local businesses?

Video ads can be very effective for small or local businesses, especially if they are targeted correctly and convey a compelling and relatable message.

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